Do you know what a favicon is? I know you’ve seen them before! They are those little 16×16 pixel icons that show up on some websites alongside the name of the site and the description of the page you happen to be on.

They look a little something like this:

Every good web brand has a favicon! And not only do they have a favicon, but they have an icon that unique to their company and instantly recognizable.

The icons you see show above are actually taken from a screen-shot of my personal computer. These are the sites I visit most… and so I’ve saved them as bookmarks on the top of my Mozilla Firefox web browser. You will note, however, that I do not have a description of these sites next to the icons. The reason for this is simple: I don’t need them!

That’s right, I don’t need to type out the description of each of these sites because their favicons brand them well enough that I am able to remember which icons belongs to which sites.

When it comes to branding on the Internet, this is the type of image you want to create for yourself! And that’s why you gotta have a favicon!

So, what about you? Where is your company’s favicon?