On October 31, 2011 the world population is expected to increase to more than 7 billion people.

The “What’s Your Number?” population counter on the Population Action International website is an excellent example of a landing page that uses current news to draw people into a website, interact (by entering their date of birth and learning where they lie in regards to the total number of people in the world), and potentially clicking around on the website and learning more about the organization.

More than anything, the “What’s You Number?” population counter is of great interest to social media users who, aware of the impending 7 billion person population count, will tell their friends and followers about this web page, garnering a lot of traffic for and cred for the people behind Population Action International.

See the “What’s Your Number?” population counter at:

http://populationaction.org/Articles/Whats_Your_Number/Summary.php