When the best-selling author of “The Four-Hour Workweek”, Tim Ferriss, set out to launch his second book, “The Four-Hour Body”, he went to great lengths to promote his latest work with an incredible 60-second commercial video. This video, which Tim talks about great length in this behind-the-scenes article on his website, is an excellent example of using a short video trailer to promote your product, service or (in this case) book.

Below is another short video that Tim created to promote “The Four-Hour Body”. This video, which is more like the ones profiled on this site by HearSay Social, Wave Accounting, and Volusion.com, is less flashy/professional than the video above, but is more focused on telling the viewer exactly what he/she is going to get if they go out and get Tim’s book for themselves.