Yesterday I published what might be viewed as a negative review for Gary Vaynerchuk’s first book, “CRUSH IT: Why Now Is The Time To Cash In On Your Passion“. But I’ve been thinking about the book and Gary’s overall message in the text. After putting some serious thought into it, I do feel that there is a crucial message that Gary is trying to get across… and it is something that very few business owners are willing to do nowadays.

Basically, Gary is saying that you need to get in the trenches with your prospective customers and connect with them on a daily basis… over and over again. He suggests regularly using the major social networking websites as a way of doing this, but also suggests you spend time leaving comments on other people’s blogs, adding to discussions taking place in online forums, and helping others in the physical world.

Overall, I think Gary is trying to say something that I have been telling my clients here at Silver Mountain Marketing for a very long time. He’s saying that you can no longer throw up a website and expect to make money on the Internet. Succeeding online takes a lot of hard work, dedication, and constant improvement. But if you are one of those people who are willing to put in the work and passionately connect with the community that surrounds your business, you stand a very good chance of becoming a super-star in your specific industry.

Time and time again I talk to business owners who either have a website or have had one at some point in the past, but the site they have fails to produce any actual business because it was nothing more than a digital brochure… and brochures just don’t work anymore! These individuals have to be re-educated on what a website is actually meant to do and how it is to be used to make money for a business. Making money online has come a long way since the 1990s. Heck, things have progressed a lot in just the past two years… and the way businesses make money online now is significantly different than it was just a few years ago.

If you are one of those people who have a website set up for your business, but it is under-performing (for whatever reason), please contact me right away and let me see if I can help you turn your online endeavors into an actually money-maker. At the very least, let me help to educate you on what needs to be done in order to actually turn your Internet marketing endeavors into a legitimate source of income for you and your business.