Looking for a way to pull in some quick income for your business? If so, then you may want to consider a New Year’s re-launch of one (or all) of your existing products or services.

Over the past three days I have successfully re-launched one of my biggest online products and increased my monthly income for this particular money-maker by over 350% in just three short days.

Here is how I did it… and how you can do the same:

You Need An Audience Of Some Kind

Before you can even think about launching or promoting a product/service, you need to build an audience. In the world of the Internet, that means a substantial readership, a list of email subscribers, or a healthy following on social media sites such as Facebook and Twitter. Without a readership and/or list, your launch is most certainly going to fail. This is why gathering customer email addresses early on in the life of your business is so important.

You Need To Have A Relationship With Your Potential Customers

Even a large email list does not guarantee online success. On top of having a substantial list of potential customers, you need to have an ongoing relationship with the people on your list. They need to hear from you on a regular basis, trust you, and view you as a valuable source of information. Without this, you are just a salesman sending spam to their inboxes. With the right relationship, however, you come across as a trusted friend informing them of an offer so good they’d have to be nuts to turn it down. This is what you want!

Drop The Price… But Only For A Limited Time

To make your promotion super successful, consider dropping the price of your product or service by a substantial amount. Then, let your customers know that they can take advantage of your special offer, but only for a limited time (This is important!). Limiting the time during which the sale is to take place forces your prospects to act.

Don’t Be Afraid To Sell… And Sell Again

Finally, when it comes time for the sale to take place, send out an email, hit the social media sites… and SELL, SELL, SELL! Don’t be afraid to ask your customers to buy. If you’ve done the previous steps correctly, your customers will be thankful that you’ve reminded them about the start of your sale. Of course, you don’t want to be too pushy or too over the top, but you don’t want to be too timid either. At numerous times throughout your promotion, let your customers know that the sale is taking place, that it will only happen for a limited time, and if they are interested in what you are selling, they need to act fast! Do this, and you’ll be surprised by the results you receive.

So, there it is!

1. Get an audience. If you don’t currently have one, start one today. Constantly work to grow your readership and increase your influence. Start an email list today!
2. Continually create relationships with your customers. Use social media. Find out what your customers want most. Show them that you can be trusted.
3. When it comes time to sell your product, drop the price… but only for a limited time. Make sure your customers know that the price has been dropped and by how much! Be sure they know that this extra-low price will only last for a while. Be sure they know exactly what day and time the sale will end.
4. Finally, get out there and sell… sell… sell. Blast your email subscribers; get the word out on social media sites; and post about the sale on your website. Remind your customers that the sale is taking place and that they need to act fast if they want to take advantage of this one-time deal.

Do these four things and you’ll have one heck of a promotion… and by the time your sale comes to and end you should have a health chunk of change in your bank account as well!

If you need help with your next product/service promotion, send us an email. We’d be happy to help! It’s what we do.