The New Year is a great time to review your company’s website/blog and think about the changes you need to make in order to become more successful with your online sales and Internet marketing.

Here are some things to look & consider as you conduct your review:

• Is Google Analytics successfully tracking all the pages on my site?
• Are all text and images elements in alignment?
• Is my CMS (Content Management System) up to date?
• Have all of my plug-ins been updated lately?
• Are all of my plug-ins functioning as they should?
• Is my contact information correct?
• Does the information on my About page need to be changed/updated?
• Do all the forms on my website function as they should?
• Are there any broken links that need to be tended to?
• Have I updated the copyright date and notice in the footer of my website?
• Do I need to make changes to my website’s Privacy Policy?
• Can my customers easily find me via popular social networking websites?
• Do I have a customized Twitter background? If so, does it need to be updated?
• Are there any processes taking place on my website that could be automated in order to save me both time and money?
• Does my sales copy need to be changed?
• Does my shopping cart function as it should?
• Do all of my order buttons work properly?
• Is my affiliate program successfully tracking referrals and paying my affiliates as it should?
• Do my email follow-up sequences need to be updated?
• Does my site need a totally new design or major overhaul?
• Do I know how many people visit my website/blog/social media sites on a daily/monthly basis? Are these numbers continuing to grow – month after month?
• What needs to be done in order to make my website better/more profitable?

If you need help updating your website, automating your web sales, or turning your business into a social media powerhouse, please contact us! This is what we do!

Thumbnail photo by Phillip C